Principles of marketing ppt business presentation

For example, Starbucks has developed distinct marketing programs for each of its two business segments: the office coffee and food service segments.

Principles of marketing short notes

Strategy Map is a template that is used to plan strategic goals that is being pursued by an organization or management team. Step 7: Perform Review. Strategy : Strategy Strategy is a plan of action designed to achieve goals or objectives backed by resources It is an overall guide to the way forward than a detailed step by step approach You cannot have a clear cut step by step approach as the real world tends to change all the time In business a strategy will focus towards achieving Strategy definition, the science or art of combining and employing the means of war in planning and directing large military movements and operations. Market targeting can be carried out at several different levels as shown in the next slide. Bowman's Strategy Clock helps you think at the next level of details, because it splits Porter's options into eight sub-strategies. Here you will find a presentation containing an overview of the main concepts of Blue Ocean Strategy. By clicking on the link below, you can download the file, save it to your computer and use it to introduce Blue Ocean Strategy concepts in your presentations. Marketers want to reinforce and retain regular users, attract targeted nonusers, and reinvigorate relationships with ex-users. Consumer needs and wants change with age. Strategic sourcing is a procurement process that continuously improves and re-evaluates the purchasing activities of an organization. Buyers in any market differ in their wants, resources, locations, buying attitudes, and buying practices. It is a roadmap to move you, your team, and your organization to new heights of confidence, market creation and growth. For example, Starbucks has developed distinct marketing programs for each of its two business segments: the office coffee and food service segments. Apart from that, the policies are made to support strategies in several ways like accomplishing organisational goals and securing an advantageous position in the market. Gender segmentation divides a market into different segments based on gender.

Use it to explain specific actions to be taken over time to achieve goals and objectives. A company may decide to operate in one or a few geographical areas or operate in all areas but pay attention to geographical differences in needs and wants.

I have for decades watched CEOs and other executives try to explain a corporate strategy to a small group of senior managers or to a much larger group of staff.

principles of marketing ppt pdf

This detailed document also includes case examples, a full growth strategy initiative breakdown, and tabulation of key growth strategy work products. Our Strategy map includes flat PowerPoint designs of arrows and text boxes which will make your audience understand the objectives of an organization.

Address issues that are within your control.

basics of marketing ppt

Strategy generally involves setting goals, determining actions to achieve the goals, and mobilizing resources to execute the actions. Increasingly, location-based marketing is going mobile, reaching on-the-go consumers as they come and go in key local market areas.

We would like to add 20 new subscribers this month. Here you will find a presentation containing an overview of the main concepts of Blue Ocean Strategy. Objective 1 Define the major steps in designing a customer-driven marketing strategy: market segmentation, targeting, differentiation, and positioning.

Principles of marketing chapter 1 ppt

What is a Product? However, as new communications technologies, such as satellite TV and the Internet, connect consumers around the world, marketers can define and reach segments of like-minded consumers no matter where in the world they are using intermarket segmentation also called cross-market segmentation. Through market segmentation, companies divide large, heterogeneous markets into smaller segments that can be reached more efficiently and effectively with products and services that match their unique needs. Other marketers use high-touch marketing programs to court the well-to-do. Porter's Generic Strategies offer a great starting point for strategic decision-making. A company can learn a lot by analyzing loyalty patterns in its market, starting with its own loyal customers. But business markets also can be segmented by business demographics industry, company size , operating characteristics, purchasing approaches, situational factors, and personal characteristics. Brilliant ppt on marketing strategy. There is a better way, though, than struggling your way through. Discussion Question What are the drawbacks of local marketing? Local marketing has some drawbacks. A marketing strategy outlines the manner in which the marketing mix is used to attract and satisfy the target market s and accomplish an organization's objectives. Figure 7. What is strategy?
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