Marketing mix of federal bank of

Besides instruction boards in national boards in national and regional language help the customers further. In the second process, the banks react to the expressed needs and therefore we consider it reactive. In our country, the price mix is more important because the banking organizations are also supposed to sub serve the interests of the weaker sections and the backward regions. All the steps and functions are strategically segregated to make the processes simple. This requires an in-depth knowledge of the receiving capacity of the target market for which the advertisements are designed. Thus such signages are significant for creating visualization and corporate identity. Population characteristics 3. Such lending is sanctioned to promote and develop important sectors like agriculture, industry, import-export, housing and allied activities. Various online platforms available on the internet has bought ease for the company establish itself globally. Also in making the pricing decisions, the Government Of India instrumentalists or commands everything as a shadow policy maker. As per Banking subject mainly in Indian context , "Development banks are financial institutions established to lend loan finance money on subsidized interest rate. These cover the product strategy in the marketing mix of ING Group. Standardization saves a lot of time behind individual transaction. Pricing decisions are found instrumental in motivating or influencing the target market. Drawing Time: Drawing time refers to the time period during which a customer can draw money from the banks.

This minimizes the dependence of banking organizations on sales people and just a counter or center as listed in the call numbers may service multi- dimensional services. Online banking is also a part of the services that the group offers.

Thus a customer wanting to deposit money goes to deposits counter and does not mingle elsewhere. ING Group focuses on extending the economies in order to target economic pricing policy in order to ensure that banking is available to all. For promoting the banking business, the print media is found to be economic as well as effective. Word-Of- Mouth: Much communication about the banking services actually takes place by word- of- mouth information, which is also known as 13 word- of- mouth promotion. Besides, during usual bank transactions, there is definite customer involvement at some or the other place because of the money matters and signature requires. They do term lending, investment in securities and other activities. The quality for banking sector is an aggregation of all the properties, which are found essential for generating the efficiency and projecting a fair image. Besides instruction boards in national boards in national and regional language help the customers further. This also complicates the price mix for banking sector. THE PEOPLE Sophisticated technologies no doubt, inject life and strength to our efficiency but the instrumentality of sophisticated technologies start turning sour id the human resources are not managed in a right fashion. However, needs of the society vary from region to region due to differences seen in its communal structure, economy and other aspects. Customization: There are specialty counters at each branch to deal with customers of a particular scheme. First, the strategy is concerned with interest and fee charged and the second strategy is related to the interest paid.

In fact not only all the branches of a single-bank, but all the banks have some standardization in them. Telemarketing is likely to play an incremental role in marketing the banking services.

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ING Group has close to 85, employees who ensure the progress of the company. Besides, during usual bank transactions, there is definite customer involvement at some or the other place because of the money matters and signature requires.

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Headquartered in Mumbai, IDBI Bank today rides on the back of a robust business strategy, a highly competent and dedicated workforce and a state-of-the-art information technology platform, to structure and deliver personalized and innovative Banking services and customized financial solutions to its clients across various delivery channels.

These cover the product strategy in the marketing mix of ING Group. Drawing Time: Drawing time refers to the time period during which a customer can draw money from the banks.

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In India, development banking was started immediately after independence. It is in this context that difference is found in designing of the mix for promoting the banking services.

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ING Group Marketing Mix (4Ps) Strategy